About Us

As these things often do, Midlife Madison started from a deep conversation between friends, asking "how are you really doing?"

Jess and Jamie have been colleagues and friends for many years, originally connecting through their wellness practices and expanding when Jamie started a wellness nonprofit and Jess hopped in, supporting the vision in multiple ways. When that journey ended we took time to settle back into our lives, during which we both noted a gap in support for women, like us, in midlife. Our creative minds took action!

Since that initial spark, we have slowly and intentionally been building Midlife Madison, starting with our own network of amazing practitioners, and expanding through personal referrals. We are excited to build a community of excellent practitioners who can support all people who identify as women during this amazing, yet challenging, chapter of life.

Founders

Jamie Pekarek Krohn

Psychotherapist, Clear Path Counseling & Wellness

Jamie has been a practicing psychotherapist, first in Chicago and then Madison, for over 25 years in both PHP/IOP programs as well as private practice. Her specialities tend to be life transitions, grief, anxiety/stress, eating disorders, relational issues (both individual and couple counseling), work/life balance, ADHD, and depression. Working with women specifically in peri/menopause and midlife has increasingly been a focus.

She draws from eclectic training and theoretical perspectives, utilizing IFS, somatic practices, psychoanalytic psychodynamics, mindfulness, ACT, CBT, and DBT.

Jess Parvin

Holistic Business + Purpose Coach

Jess Parvin is a business strategist, spiritual life coach, branding expert, and intuitive guide for soul-led, multi-passionate women who know they’re here for something deeper—but are ready to turn that knowing into something real. With over a decade of experience designing brands and developing websites behind the scenes of purpose-driven businesses, she brings both creative expertise and grounded strategy to her work. Blending Human Design with soulful business development, Jessica helps her clients translate their intuition into clear messaging, aligned offers, and sustainable momentum. Her approach weaves together clarity and courage, strategy and soul—supporting women in building businesses that are not only profitable, but profoundly true to who they are becoming.